There’s a new way to deliver sales growth…
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Next Generation Sales Training Providers
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Sales Training Providers - Top Question from Google
What is the best way to train a sales team?
The best way to train a sales team will depend on the specific needs and goals of your organization. However, there are a few key strategies that can help ensure the success of your sales training program.
First, it’s important to identify the specific skills and knowledge that your sales team needs in order to be successful. This will help you create a training program that is tailored to your team’s needs and will focus on the most important areas for improvement.
Once you have identified the skills and knowledge that your team needs, you can begin to develop a training program. This could include a mix of in-person workshops, online courses, and one-on-one coaching. It’s important to create a diverse training program that includes a variety of learning methods, as this will help engage and motivate your team.
Another key strategy for training a sales team is to provide ongoing support and reinforcement. Training should not be a one-time event, but rather an ongoing process. This should include regular check-ins with team members, follow-up training sessions, and ongoing coaching and support.
Overall, the key to successful sales training is to create a customized program that is tailored to your team’s needs and provides ongoing support and reinforcement. With the right training program in place, you can help your sales team develop the skills and knowledge they need to be successful.
In this article we will cover...
1. How sales training can improve sales performance?
Sales training can improve sales performance in several ways. First, it can help salespeople develop the skills and knowledge they need to be effective at their jobs. This can include sales training topics such as communication, relationship-building, negotiation, sales process, selling skills, and product knowledge. By developing these skills, salespeople can become more confident and effective at selling, which can improve their performance.
Sales training can also help salespeople stay up-to-date on the latest trends and best practices in the sales industry. This can help them use the most effective techniques and approaches to selling, which can improve their performance and help them close more deals.
In addition, sales training can help salespeople improve their time management and organization skills. This can help them stay focused and productive, which can lead to better performance and increased sales.
Overall, sales training can improve sales performance by helping salespeople develop the skills and knowledge they need to be effective, stay up-to-date on industry trends, and improve their time management and organization skills. By providing sales training, you can help your team become more confident and effective at selling, which can improve their performance and contribute to the overall success of your organization.
2. Are sales training courses the best way to train sales professionals?
Sales training courses are one way to train salespeople, but they may not be the best option for every organization. The best way to train salespeople will depend on the specific needs and goals of your organization, as well as the preferences and learning styles of your team members.
Sales training courses can be a good option for organizations that want to provide comprehensive training on a wide range of topics. They can be a particularly effective way to train new salespeople or salespeople who are new to the organization.
However, sales training courses can be time-consuming and costly, and they may not be the best option for organizations with limited time and resources. In addition, some salespeople may find courses to be less engaging and interactive than other types of training.
Overall, sales training courses can be a useful and effective way to train salespeople, but they may not be the best option for every organization. The best approach will depend on your specific needs and goals, as well as the preferences and learning styles of your team members.
Alternative ways to deliver sales training
a) Work-based learning is a type of education and training that takes place in a real-world work environment. It typically involves hands-on learning experiences that are directly related to the learner’s field of study or occupation.
Work-based learning can take many different forms, such as sales meetings, sales campaigns, sales process and on-the-job training. It often involves a combination of classroom instruction with practical experience, with the goal of providing learners with the skills and knowledge they need to be successful in their chosen field.
Work-based learning is often seen as a valuable complement to traditional classroom-based education, as it provides learners with the opportunity to apply what they have learned in a real-world setting and gain practical experience. This can help them develop the skills and knowledge they need to be successful in their careers.
Overall, work-based learning is highly effective as 70% of learning is doing, and work based learning minimises classroom time and maximises practical sales tasks which your sales team would or should be doing anyway.Â
b) Sales Benchmarking is a type of training based on the existing best practice within a company. Many sales training providers advocate specific sales methodology which often means salespeople have to relearn their entire sales approach.Â
This may be relevant if the companies sales performance is very poor, however, if the sales team are successful they will waste a lot of time and energy starting from scratch again. Additionally, successful sales professionals are unlikely to be motivated to relearn everything when they are already hitting their sales targets. Â
Sales benchmarking is a process in which a company compares the sales effectiveness of their top performers in order to identify areas where the rest of the sales team can improve. This comparison is typically done using a set of company-specific metrics, such as average sales per customer or conversion rate, and can help a company identify strengths and weaknesses in its sales strategy and tactics.Â
Once best practice within the company has been established the company can introduce bespoke sales training programs to the rest of the salespeople in order to bring them up to standard of the top performers.  By regularly benchmarking its sales performance, a company can track its progress over time and make adjustments as needed to improve its overall sales performance.
3. The most important sales skills for salespeople.
The most important sales skills for sales reps are the skills that are necessary for them to be successful at their jobs. These skills will vary depending on the specific needs and goals of your organization, but here are a few skills that are commonly considered essential for sales people:
Communication skills: Sales professionals need to be able to communicate effectively with customers, both in person and in writing. This includes being able to listen actively, ask powerful questions, and deliver persuasive presentations.
Relationship-building skills: The sales person needs to be able to build strong relationships with customers and establish trust and credibility. This includes being able to connect with customers on a personal level and understand their needs and concerns.
Negotiation skills: Sales people need to be able to negotiate effectively with customers in order to close deals. This includes being able to handle objections and find common ground in order to reach mutually beneficial agreements.
Product knowledge: Sales professionals need to have a deep understanding of the products and services they are selling in order to answer customers’ questions and address their concerns.
Time management and organization: Sales reps need to be able to manage their time effectively and stay organized in order to stay productive and meet their goals.
Investing in professional selling skills training and coaching is an essential part of both staff performance, staff retention and improving your sales results. The skills listed above are commonly considered the essentials for success in sales.
4. How important is sales management training?
Yes, sales management training is important for several reasons. First, it can help sales managers develop the skills and knowledge they need to effectively lead and manage their teams. This can include sales training topics such as leadership, coaching, communication, and managing their sales team’s performance.
Sales management training can also help sales managers understand the latest trends and best practices in the sales industry. This can help them stay up-to-date on the latest techniques and technologies, and ensure that their teams are using the most effective approaches to selling.
In addition, sales management training can help sales managers build their confidence and improve their ability to lead and motivate their teams. This can help them create a positive and supportive work environment, which can improve morale and engagement among their team members.
Overall, sales management training is important because it can help sales managers develop the skills and knowledge they need to be effective leaders, stay up-to-date on industry trends and best practices, and build confidence and motivation among their teams.
5. Customising Content for Sales Teams
Yes, sales training content should be customized for different sales teams such as inside sales and field sales. This is because different teams have different needs and goals, and a one-size-fits-all approach to training may not be effective.
By customizing sales training content for different teams, you can ensure that the sales training programme is tailored to their specific needs and goals. This can help the training be more effective and relevant, which can improve the team’s performance and overall success.
Customizing sales training content can also help engage and motivate team members. By providing training that is tailored to their needs and interests, you can help team members feel more connected to the material and more motivated to apply what they have learned.
Overall, customizing sales training content for different teams can improve the effectiveness and relevance of the training, and can help engage and motivate team members. By taking the time to customize training content, you can help your sales teams develop the skills and knowledge they need to be successful.
6. Sales training courses we offer
We provide a full range of sales training courses, however, it’s important to note that the majority of sales leaders now demand learning content bespoke to their business needs. Thankfully, the days of training being a simply tick box exercise are long gone and sales leaders are looking for training aligned with both their corporate visions and their business needs. Â
Each of our training courses constitutes a number of learning modules. Whilst each sales training course includes a list of recommended modules many of our clients choose to swap modules based on their own needs.
We currently provide sales training programmes covering:
Sales Fundamentals
SaaS Sales Training
Telesales Training
B2B Lead Generation Training
LinkedIn Training
Consultative Selling Skills
Key Account Management
Sales Negotiation Training
Sales Management Training
Enterprise Sales Training
7. How do I choose the best sales training provider?
When choosing a sales training company, it’s important to consider several factors to ensure that you select the best company for your organization. Here are a few key factors to consider:
The company’s expertise and experience: The best sales training companies are those with expertise and experience in sales training and development. Look for companies with a proven track record of success and a reputation for delivering high-quality training.
The company’s training programs and services: The training programs and services offered by the company should be tailored to your organization’s specific needs and goals. Look for a company that offers a range of training programs and services, including in-person workshops, online courses, and individual coaching and mentoring.
The company’s facilitators and trainers: In addition to providing an engaging delivery the facilitators and sales trainers should be experienced and knowledgeable in their field. Look for facilitators and trainers who have a proven track record of success in sales and training, and who have the skills and expertise to deliver high-quality training.
The company’s cost and customer service: The cost of the training programs and services should be reasonable and competitive. Look for a company that offers competitive pricing and is willing to work with you to create a training program that fits your budget and schedule. In addition, the company’s customer service should be responsive and helpful, and should be able to answer any questions you may have.
Overall, when choosing a sales training company, it’s important to consider the company’s expertise and experience, training programs and services, facilitators and trainers, and cost and customer service. By considering these factors, you can choose the best sales training company for your organization.
8. Bespoke sales training programmes?
There are lots of great sales training providers to choose from and we thank you for considering Klozers.
Many of our clients choose Klozers one of three min reasons as follows:
- We eat our own dog food. This means that every sales strategy and tactic that we teach, we use in our own business. This means we have a deep understanding of exactly what works and what doesn’t.
- OKR based training. We use OKRs which is a business goal setting framework to connect every learning module to your companies vision and strategy. This avoids generic sales training which simply doesn’t work.
- We’re not your average corporate sales trainer – we still sell for a living every day. This includes generating sales leads and new business remotely, from all over the world.
We have an open door policy with our clients and we will show you exactly what we do to win new business and help you replicate it in your world. Come and join us at Klozers.
“A fantastic learning experience”
Amanda – Account Manager
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Author Bio
Iain Swanston has spent over 30 years in B2B sales selling, training and leading teams both domestically and internationally. In addition he serves as an Associate at Strathclyde University Business School where he has delivered the sales content for the Masters in Entrepreneurship since 2015.
