Linkedin Training course
Overview
This one-day Masterclass is a step by step guide on how to get the most from LinkedIn. The course is facilitated by our very own award-winning trainer Niraj Kapur, one of only 10 people worldwide voted Top Voice on Sales in 2021 by LinkedIn. Niraj was also awarded Top 20 Sales Influencer to Follow in 2021 and 2022 by Salesforce. Discover the step by step and proven process, Niraj helps clients with every day on LinkedIn to build relationships, engage with customers, find new business, and build a loyal network of advocates for your brand.
Our LinkedIn course goes beyond the basics and includes the most up to date strategies and tactics for virtual selling. Start getting real value from LinkedIn – the number one social media platform for B2B sellers and enrol your team now.
Maximizing LinkedIn Sales Techniques for B2B Success
In the fast-growing B2B market, leveraging LinkedIn sales techniques is invaluable for professionals aiming to expand their networks and drive business outcomes. Understanding how LinkedIn works and developing a strategy tailored to your industry can lead to significant career advancements. By focusing on creating a strong LinkedIn profile and joining relevant groups, you can connect with knowledgeable users, share practical ideas, and discuss strategies that bring clear, measurable results.
Begin by improving your LinkedIn profile, ensuring it highlights your skills, experience, and services. Engaging with content related to your field and joining LinkedIn Learning courses is an excellent way to expand your knowledge. These online courses offer great opportunities to learn how to use LinkedIn’s features effectively, whether you’re a beginner or an advanced user.
To maximize your LinkedIn success, it’s important to stay active. Participate in discussions, recommend helpful content, and promote your expertise by contributing to public forums. These practices can help you build a solid list of contacts and develop relationships that lead to business opportunities. Don’t overlook the power of LinkedIn Sales Navigator, a tool that makes it easy to find potential clients and connect with them.
Small group sessions and training courses, like those offered in the UK, can provide personalized advice on how to use LinkedIn for B2B success. With the right approach, you can achieve a significant return on your investment by utilizing LinkedIn to its fullest potential, whether you’re targeting the Leeds market or expanding internationally.
By focusing on these LinkedIn sales techniques, you not only enhance your understanding of the platform but also create lasting, positive outcomes for your business.
This course is relevant for any professional on LinkedIn who wants to grow their network and raise their profile. In addition to building relationships on LinkedIn, the course includes strategies and tactics to help you start conversations and sell online.
Previous attendees have included:
- Inside Sales Teams
- Business Owners/CEO’s
- Consultants
- SDR’s
- Business Development Professionals
- Key Account Managers
- Sales Managers/Directors and VP’s
This one day LinkedIn for business course serves as the complete guide to selling on LinkedIn and in the wider, virtual world.
The training program includes:
Identifying your target audience
Personal sales strategy and planning
Personal profile optimisation and Company profile optimisation
Business pages optimisation
Lastly, our in depth courses cover the ongoing activities and content that attract success as part of your LinkedIn marketing program.
LinkedIn is simply business networking but in an online environment. As with traditional networking in order to get the most value from LinkedIn it’s always best to build relationships and help others.
When you do this consistently you are building a powerful personal brand and network of not just prospects, but people who will act as your advocate and actively recommend you to their own network.
We believe it’s important for you to know that as a company we teach the exactly same prospecting strategies that we teach our clients. At any point during any of the training sessions you can ask to see our own up to date results from these prospecting strategies and any related topics.
Building Your LinkedIn Sales Arsenal: Craft a winning LinkedIn personal profile that transcends a mere “online resume.” This module empowers you to showcase your expertise, attract ideal clients, and establish yourself as a trusted thought leader. Learn to leverage powerful networking strategies, optimize your profile for visibility, and engage in meaningful conversations that build credibility and drive sales.
The Art of Persuasive Communication: Move beyond generic templates and master the art of crafting LinkedIn messaging that resonate. This module hones your skills in writing compelling introductions, tailoring messages to specific needs, and delivering value through every interaction. Learn to avoid the dreaded “sales pitch” trap and cultivate genuine connections that turn prospects into clients.
Mastering the Sales Conversation: Transform LinkedIn interactions into productive conversations that build trust and move deals forward. This module equips you with the active listening skills, insightful questioning techniques, and strategic storytelling to guide prospects through the prospect phase. Learn to handle objections with grace, nurture relationships, and close deals directly through the power of LinkedIn communication.
LinkedIn Sales Navigator: Go beyond basic search and unlock the advanced prospecting power of LinkedIn Sales Navigator. This module demystifies its intricate features, teaching you to identify highly qualified leads, target decision-makers with precision, and gain valuable insights that fuel successful conversations. Maximize your ROI and turn this powerful tool into a lead generation and relationship-building powerhouse.
Nobody wants to be perceived as spammy or salesy on LinkedIn, and worse case scenario, this approach can get you banned from the platform.
Our training deliberately utilises the best in Consultative selling techniques and focusses on identifying the right questions to ask and listening. Whilst this may seem obvious too many people use LinkedIn to mindlessly pitch anyone and everyone on LinkedIn.
We’ve all attended a one or two day course and then struggled to find time to implement what we’ve learned.
Our methodology is focussed on “doing” rather than the theoretical side of LinkedIn. All our training courses are extremely hands on, with participants having assignments in between each session. The assignments are the exact type of sales activity required to generate new sales leads from your personal and company profile.
Our LinkedIn courses can be delivered:
Option 1 – On site as a one day workshop. Additional accommodation and travel charges may apply.
Option 2 – Remotely via 4 x 90 minute online workshops. Dates and times confirmed on booking. During the training period each participant has a access to a dedicated coach via telephone, email and live chat.
Each attendee leaves the course with a personal LinkedIn marketing strategy, but most importantly they know if they have additional questions they can come back to us. We provide post course support through our Sales Coaching Platform built inside MS Teams where members can ask questions, via chat, mail and conferencing calls.
The platform uses the Microsoft Teams application and can be accessed via PC, Tablet or Phone and contains FREE Guides, Templates and Tools.
Ongoing personal coaching is also available at an additional cost.
What level of sales experience does the LinkedIn course require?
The LinkedIn course content is completely unique and comprehensive and the strategies and tactics can be used by those new to sales and more experienced sales people.
Does the LinkedIn training work with other selling systems and methodologies?
Yes. The goal of the training course is to build relationships and create new sales leads. Once you have generated those leads you can use whatever sales methodology you would like to convert them to orders. We are of course happy to advise.
Will the training cover the sales topics that are important to me?
Yes – all our training and coaching includes an initial needs analysis where you can specify specific areas that are important to you within the remits of the course agenda. Please note, this course does not cover LinkedIn Advertising.
Which industries do the LinkedIn courses cover?
The LinkedIn training is specific to Business to Business selling, not to any specific vertical. We have successfully delivered the training to a wide range of industries. Basically, as long as your prospects are on LinkedIn then the training is relevant.
Can I cancel my LinkedIn training?
Yes. If for any reason your circumstances change you can cancel or reschedule your training session within 48 hours of the course start date.
Should your organisation require more specific sales or marketing training we provide a full bespoke training service, where we can tailor training workshops to meet you needs in full. In addition, we provide personal training and coaching for Sales Professionals online.
Please use the “Book a call” function below to speak to one of our coaches.
As every business and it’s people are unique, it’s not unusual for people to still have questions. You can book a no obligation call with one of our coaches who can answer any questions you have. Please get in touch now.
Book here
LinkedIn Training Course
Per Person
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60 Minutes
Pre-Work Included in Every Course
Get your team excited and looking forward to training before they start!
LinkedIn Training Videos
We highly recommend you check out our training videos and see for yourself, the power of LinkedIn.
We love LinkedIn and would love to work with you and show you how to use LinkedIn to win more new business.
Please get in touch now.